Cleverfox has become a Registered Trademark
We decided to do this when to protect our business – If you don’t register your trademark, then someone else can. Securing a registered trademark protects our brand, and provides us with the tools to prevent someone using similar signs and riding off the back of our business.
There are effectively three key reasons why it was important for us to register a trademark.
1 – Avoiding Unwelcome Change
Having successfully created a good reputation for your business, it can take significant marketing pounds to rebuild a renamed brand. When a logo, symbol or name is unregistered there is always the risk that another business may register it and cause significant difficulties, perhaps by attempting to prevent us from operating or expanding under our current identity.
2 – Building value
Trademark registration not only increases security, but also aids clarity in any merger or franchising of the business, positively impacting its perceived value.
3 – Protection
It is important to ensure that our business is appropriately protected against competition. Unauthorised parties who use our trademark without authorisation can damage our brand, our reputation and our business, but they are often in a legally weak position and can be prevented from causing damage relatively easily. By registering our trademark we are effectively building a barrier to entry around our brand, making it harder for other businesses to imitate us.
There are two key considerations. Firstly, that your business is appropriately protected in the countries it operates or intends to operate in, and secondly, that your business is protected in all of the classes of service or products it provides.